Our Story


Jeffrey Buice, Elia Marie Buice, The Apothecary Fairy

Originally from Southern California, now lost on six acres, in the lush farming forests of West Tennessee, Elia Marie Buice creates Effusive Beauty Handmade, which inspires every exclusive product she crafts for exclusive market retail and private clientele.

She has evolved her process from watching her Norwegian Mother and Grandmother in the garden. The alchemist of natural, balanced skincare and healing botanical elements, Elia Marie commands award-winning recognition with a loyal, bi-coastal following.

The Apothecary Fairy is a true labor of love effort, paired with her award-winning branding/graphic artist husband Jeffrey Buice, who left his illustrious career, so together they could focus managing his Multiple Sclerosis while raising their four children.

Simply, we create botanical soap and skincare made using organic elements, pure essential oils with no synthetic ingredients or preservatives, vegan properties with low-carbon footprints and eco-friendly, sustainable packaging.

We are Effusive Beauty Handmade.

Our promise is to provide our customers with excellent service and a unique, fresh alternative to mass-produced skincare products, by making them in small batches, free from synthetic ingredients, dyes and chemical fragrance.

We welcome your input as it helps improve what we already do naturally. Thank you for your continued support and loyalty.