Our Story

Established for over 20 years, their journey has taken many interesting paths... Originally from Southern California then to the rural forests of West Tennessee and now based in beautiful Colorado, Elia Marie Buice is the creator of The Apothecary Fairy...small-batch, natural skincare products for exclusive market retail and private clientele.

She has evolved her process extensively, initially learning from her Norwegian Mother and Grandmother in the fields of horticulture, natural food and homeopathic herbal healing beginning when she was just a wee child. Now an established chemist of natural, balanced skincare and healing botanical elements, Elia Marie commands esteemed recognition with a loyal, bi-coastal following.

The Apothecary Fairy is a true labor of love effort, paired with her award-winning branding/niche market strategist husband Jeffrey Buice, who left his illustrious career so together they could focus on raising their children, immerse themselves creatively in their businesses and manage his Multiple Sclerosis using natural food medicine and no pharmaceuticals.

Simply, this true 'force-to-be-reckoned-with' husband + wife team put their creative passions together to create a synergistic brand of botanical soap and skincare made using organic elements with vegan properties and a low carbon footprint. The sustainable packaging is reminiscent of turn-of-the-century design that incorporates hand-written expiry dates and authenticity signatures.


Our promise is to provide our customers with excellent service and a unique, fresh alternative to mass-produced skincare products by making them in small batches, free from synthetic ingredients, dyes and chemical fragrances.

~We are Effusive Beauty Handmade~